OHBROWN WEBZINE
Hongdae – Dreaming as Korea’s Times Square
Period
2022. 03.
Recently, there was news that had big impact in the outdoor advertising (OOH) market.
It was about Hongdae that will be vitalized as a special tourist area!
“Special tourist area? Outdoor Advertising (OOH) Market??”
It is a curious news that makes to think what correlations there are between them.
Are you curious about what and how will it change?
#WaitTimesSquare #GoingtoHongdae #Touristspottoadvertise
If it’s designated as a special tourist area, the minimum distance of 200m between billboards does not apply.
It means Hongdae can become a zone for digital billboards (DOOH) reminiscent of Times Square in New York!
Looking at Times Square in New York, where all kinds of Digital Billboards (DOOH) are installed, makes it think of as suitable for Sync Play.
Like this, we can expect to see similarly in Hongdae as well after the billboards are installed later in the future!
*Sync Play: An advertisement in which the same creative is displayed simultaneously on two or more Digital Billboards.
#FromHongdae #ToHapjeong #Introducingmedia
We found an Adidas advertisement that was executed by us, OHBROWN, in Hongdae.
Because the same advertisement on different billboards were close together, it was visible which effected the stronger impression.
