OHBROWN WEBZINE
A Strategic Location of various living areas - Jamsil
Period
2022. 07.
If you come down from Haebangchon for a while and drive along the Han River, you will reach Jamsil, a transportation hub. Jamsil is famous as a great place to live, with various amenities such as Lotte World, Seokchon Lake, and Songnidan-gil and hot places with a great natural environment.
COACH Artwall Advertising (OOH) in Seongsu-dong
MUSINSA Artwall Advertising (OOH) in Itaewon
However, even though people pass by countless times, they haven’t done outdoor advertising (OOH) on the exterior walls of buildings lined up in Seongsu-dong or Itaewon in Seoul.
Have you ever thought why even though It is an area with a lot of floating population and various activities? Why?
#HighestpopulationinSeoul #Highesteconomicpower #Highestadvertisingeffectiveness
Songpa-gu, where Jamsil is located with 660,000 residents, is the most populous district in Seoul, calling as ‘Gangnam 3 districts’ with high economic power.
Because it is an area where many consumers with high purchasing power reside, it is very advantageous for targeted customized advertising! 😉
Example of exterior wall wrapping advertising (OOH) on Large building, Jamsil Building
Example of exterior wall wrapping advertising (OOH) on Large building, Jamsil Building
On the main road from Seoul, Samseong-dong to Jamsil Special Tourist Zone, there is only 1 Artwall advertising newly introduced by advertising company/agency OHBROWN in Jamsil.
Just by looking at the image above, it grabs attention by showing its unrivaled presence.
It covers 7 floors height with a great size characteristic, allowing you to expose advertising content with impact!
The average daily floating population of this road is 87,067, so can you imagine how strongly the brand can be recognized by many people?
*Daily average floating population Source: Small Business Market, estimated value based on SKT call volume (2021.04-2022.04 average)
In order to develop Songpa-gu into an international tourist city, various festivals, exhibitions, and performances are held regularly and are constantly being held!
PSY drenched show (Source: Star Today)
Professional Baseball All-Star Game (Source: Yonhap News)