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Starfield Hanam Shopping Mall OOH advertising

OHBROWN WEBZINE

Part 3. – Transformation of Underground Parking Lot in Shopping Mall – Starfield Hanam Underground Parking Lot

Period

2022. 08.

If someone asks where the best place is to pass the muggy weather in August?

Yongridang-gil, which is nearby Samgakji Station, is also good place to spend. But the first thing that comes to mind is the shopping mall where people can enjoy and shop in a cool place.

Starfield Hanam Appearance (Source: Shinsegae Group)
Starfield Hanam inside (Source: Yonhap News)

Hanam Starfield was the top destination for Kakao Map Mobility on each of the recent holidays, including Children's Day in May and local elections in June.

(*Source: Newsis / 2022.07)

Starfield Hanam is close to Seoul, easily accessible by car, and has a large parking lot, which is why it is consistently visited by many people. It's also a very familiar place for OHBROWN (An OOH agency in Korea).

The Netflix movie "Seoul Vibe" released on Aug 26th

#NetflixOriginalMovie #AnticipatedMovie

OHBROWN who are responsible for Netflix Out of Home advertising worked variety of OOH for Netflix this summer.

Netflix Original Korean Movie, Seoul Vibe

Among them, OHBROWN did OOH Advertising at Starfield Hanam for the Netflix original movie, Seoul Vibe, which will be released in late August.

Since the movie is a car-chasing action drama, OHBROWN it would be a good idea to utilize the trademark skid mark of car action in the advertisement.

The Netflix movie” Seoul Vibe” OOH Advertising creative material

OHBROWN decided that Starfield Hanam, a popular destination during the August vacation season, was the best place to advertise “Seoul vibe” because of its high foot traffic and spacious parking lot.

Netflix “Seoul Vibe” OOH Advertising at Starfield Hanam
Netflix “Seoul Vibe” OOH Advertising at Starfield Hanam

The skid-marked material of advertisement covers the parking lot wall to the parking shelter. When you see this, don't you feel and hear as the car's exhaust?

The dynamic OOH Advertising of Seoul Vibe, which ideally captured the main theme of the movie, left a deep impression on the visitors of Starfield Hanam and make anticipation for the movie.

OHBROWN, an OOH advertising company, the one that creates advertisement that combined realistic and imaginative at the same time! Stay tuned for more advertisement that will make a powerful impact and stand out from other brands!

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