OHBROWN WEBZINE
A variety of Outdoor Advertising covering both streets and stations in Gangnam
Period
2024. 04.
Gangnam is the center of Seoul's transportation, a top business district, and the starting point for brands!
OHBROWN, No.1 Korean OOH Company, will introduce the main billboards (OOH) through our own experience with OOH advertising in Gangnam district and station.
Impactful Gangnam Digital Billboards (DOOH) on the street + Content Branding
#MoreThanTwoBillboards #MediaSync #SenceOfScale
One of the most impactful Digital Billboards (DOOH) advertising is MEDIA SYNC at Gangnam Station with Media Pole.

Paramount + Rabbit Hole on Media Sync in March 2023

Paramount + Rabbit Hole on Media Sync in March 2023
Media Sync is an OOH advertising strategy that runs a single brand advertising on multiple billboards at the same time.
It is an effective strategy which makes the area look like a ‘Brand Zone’ for the brand.
OHBROWN, No.1 Korean OOH Advertising Agency, used this effective OOH Advertising strategy for Rabit Hall at Gangnam Station using Jump Milano billboard, M-Live Billboard, Media Pole, and G-VISION + Regulation Building as Media Sync.
It provided a powerful immersive experience and curiosity about the content for people traveling in all directions to and from Gangnam Subway Station and Sinnonhyeon Subway Station.
Gangnam Center Lane Bus Shelter Advertising (OOH) with Various Brands
#BusStopAdvertising #BusStopBillboardAdvertising #GangnamBusStopAdvertising
One of the effective and signature billboards for Transit OOH Advertising in Gangnam, the center of transportation, is Gangnam Bus Shelter Billboard.

MARITHE FRANCOIS GIRBAUD on OOH Billboard “Gangnam Bus Shelter Billboard” in April 2024.
Gangnam-daero Bus Shelter Billboards effectively exposed to most of the people who is passing through Gangnam Station, including pedestrians on the sidewalk, public transportation and road driver because of 20 panels distribution and high visibility of creative from various angels.

MARITHE FRANCOIS GIRBAUD on OOH Billboard “Gangnam Bus Shelter Billboard” in April 2024.

MARITHE FRANCOIS GIRBAUD on OOH Billboard “Gangnam-dearo Bus Shelter Billboard” in April 2024.
Bus stop & Bus Shelter Advertising (OOH) is an excellent way to increase brand awareness and familiarization, as many people consistently and repeatedly take the same bus at the same stop.
As introduced in Part 1, there are high number of various targets floating population in Gangnam therefore, it is marked as a great place for any brands to run OOH Advertising.

Gangnam-dearo Bus Shelter OOH advertising in January to March 2023
And OHBROWN, No.1 Korean Outdoor Adverting Company, had many experiences advertising on Gangnam-daero Bus Shelter Billboards. The most recent work were not just only MARITHE FRANCOIS GIRBAUD but also, other brands such as Chanel Beauty, Dalva, Acmedelavie, Diablo Immortal, and many more in Luxury, Fashion, Beauty, and Gaming Sector.
Digital Billboards + IT brand at Gangnam station
#Combined3Billboards #DigitalSquarePillar #TOPFloatingPopulation
Lastly, it was the Global Software Brand that used the Gangnam Subway Station Billboards to make explosive campaign.
Recently, OHBROWN, the No. 1 Outdoor Advertising (OOH) company in Korea, was selected to handle the Korean Campaign for Notion, a Global Platform for Works, and ran OOH Advertising at Gangnam Station.
Because this tool can be used everywhere in the daily life and work, OHBROWN thought it would be most effective to show Notion on Gangnam Subway Station Billboard which can expose to wide range of targets.

Triple Panorama Subway Digital Billboard (DOOH) at Gangnam Station Exit 10&11 in April 2024

Gangnam Station Exit 10,11 Triple Panorama subway digital billboard (DOOH) in April 2024
OHBROWN selected a Triple Panora Digital Billboard at Exits 10 and 11, the busiest exits at Gangnam Subway Station , for Notion. This strategic choice was best for Notion's creative content, which featured both the logo and animated video . Triple Panora Digital Billboard at Gangnam Subway Station perfectly accommodated this by displaying the content across three dynamic screens, ensuring maximum visibility and impact.

Giant Wall Subway Digital Billboard (DOOH) at Gangnam Station Exit 10 Pathway in April 2024
We also utilized the Gangnam Station Giant Wall, a massive billboard located underground at Exit 10 of Gangnam Subway Station.
This large, horizontal display boasts high impact and visibility, making it incredibly effective due to its impressive size and length, which captures attention. Additionally, the inclusion of sound support enhances its appeal, making it even more captivating for targets.

PMP Subway Outdoor Advertising (OOH) at Gangnam Station (Line2) in April 2024
The third billboard of Notion's Outdoor Advertising (OOH) campaign was the Gangnam Station PMP, which features high quality of creative displays on the pillars of at Gangnam Station. These Square Pillar Shaped Digital Billboards are positioned directly in the path of commuters using Line 2
Also, with a total of 16 columns—8 for each direction—and additional displays on the top canopy, they create a visually stunning and harmonious effect which passes the both powerful and memorable impact.

Metro Square Pillar (PSP) Subway Outdoor Advertising (OOH) at Gangnam Station in April 2024
