OHBROWN WEBZINE

Could Itaewon and Hannam-dong be Seoul’s new advertising landmarks?

Period

2025. 06.

The Most Global Streets in Seoul: Itaewon & Hannam-dong. These two neighborhoods are quickly becoming a new go-to route for outdoor OOH advertising.

Itaewon, a long-time favorite among international tourists, and Hannam-dong, home to high-end flagship stores, each have their own distinct vibe.
But with just a 10-minute walk between them, brands, ads, and consumers naturally converge together across both areas.

OHBROWN, Korea’s No.1 Outdoor Advertising OOH agency, recognized the potential of this vibrant route early on.
We've partnered with numerous brands to launch campaigns tailored specifically to the unique character of Itaewon and Hannam-dong.

Looking for the most effective outdoor ad placements in Itaewon and Hannam-dong? You’re in the right place.

Outdoor OOH Ads in Itaewon That Catch Eyes Everywhere

#ItaewonOutdoorAds #ItaewonMediaSync #ItaewonMediaBlock

At the center of the Itaewon intersection—one of the busiest spots in the area due to its four-way pedestrian crossings and heavy foot and vehicle traffic—

you’ll find two of the most prominent billboard formats:
1️⃣ Panorama LED Billboard
2️⃣ Itaewon Screen Billboard

These signature DOOH media placements are known for effectively delivering bold brand messages right in the heart of Itaewon.

Their biggest strength? They can run synchronized content. By playing the same ad campaign simultaneously across both screens, they create a more immersive and high-impact OOH advertising experience.

While the two main DOOH media placements are already impactful, synchronized campaigns using three outdoor formats are also possible.
Directly across from the Itaewon Panorama LED Billboard is a third key asset: the Itaewon Wallscape (Art Wall).

Incorporating this wallscape (Art Wall) allows for a more dynamic and visually rich media mix.

OHBROWN has run campaigns for a variety of brands on this standout Wallscape, including Saint Laurent, Ralph Lauren, and Oatly, making it one of the most recognizable advertising spots in Itaewon.

When OHBROWN visited the site, sausage brand Johnsonville was running a playful outdoor OOH campaign using both the Art Wall and the two DOOH billboard formats simultaneously in a synchronized campaign.

On the left screen, an image of Choo Sung-hoon holding a piece of ham and taking a deep breath was displayed.

On the right, a dynamic video played—seemingly reacting to the aroma— creating a cohesive, story-driven execution through synchronized OOH media.

Next to the Itaewon wallscape ad, a timed device released bursts of smoke every hour—perfectly syncing with the visual of Choo Sung-hoon, as if he were exhaling deeply, entranced by the smell of ham.

It was a small detail, but it made the entire OOH campaign feel more alive and memorable.

As I started taking photos, a group of foreigners nearby pulled out their phones and began laughing and filming too.
Isn’t that the true charm of OOH advertising?

The 12 Itaewon Media Block screens, installed along the key route from Noksapyeong Station to Hangangjin Station, are DOOH placements optimized for eye-level visibility.

They naturally catch the attention of both pedestrians and drivers, and thanks to their linear arrangement along the path, they offer excellent ad dwell time and high-frequency exposure—making them highly effective for outdoor OOH campaigns.

This OOH media format is especially popular among F&B and sports brands during the summer season.

Recently, OHBROWN partnered with Polo Ralph Lauren to launch a successful Outdoor Advertising campaign using this platform.

The strategy focused on showcasing Ralph Lauren’s high-end lookbook videos to passersby in Itaewon and Hannam-dong, creating repeated, subconscious exposure through carefully placed outdoor media.

Explore the March 2025 Ralph Lauren OOH Campaign

Bus Shelter Ads Immersed in Brand Mood

#FashionBrandPick #HannamBusShelterAd #ItaewonBusStopAd

GLOWNY, a fashion brand with a signature store in Hannam-dong, focused its OOH advertising on bus shelters located between Itaewon and Hannam.

Rather than just aiming for brand exposure, an Outdoor Advertising strategy was designed to drive actual foot traffic to the store.

A Landmark in Outdoor Advertising: The Hannam-dong Wallscape

#LikeAWorkOfStreetArt #HannamWallscapeAd #StandoutOOH

Located next to the Leeum Museum of Art in Hannam-dong, this Wallscape (Art Wall) media platform features a striking curved glass dome structure spanning three to four stories—an architectural landmark in itself.

In February 2025, OHBROWN launched an outdoor OOH campaign for Bottega Veneta on this space, perfectly capturing the brand’s refined and luxurious mood.

The architectural presence didn’t just frame the message—it elevated it, leaving a lasting and sophisticated impression.

Which brand will be next to take the spotlight on the Hannam Art Wall (Wallscape)?

Panoramic DOOH That Belongs Even in Cultural Spaces

#NineOneHannam #UrbanBrandCinema #HannamOutdoorAdPick

Nine One Hannam is a serene, architecturally striking mixed-use complex. It also hosted the Tsutaya Bookstore exhibition we mentioned earlier.

But what truly stands out here is the large-format LED OOH billboard—undoubtedly the focal point of the space.

Wrapping around two walls, the horizontal LED DOOH screen at Nine One Hannam functions like a massive cinematic display, transforming the entire walkway into an immersive brand showcase.

In March last year, OHBROWN partnered with Bottega Veneta to launch a striking outdoor OOH campaign at this location, featuring bold colors and powerful visuals.

The LED display instantly caught the eyes of passersby, delivering a standout performance right outside the store.

Which campaign will be the next to capture your attention?

As Korea’s No.1 Outdoor Advertising OOH agency, OHBROWN is always on the ground—bringing brand stories to life, up close and in the real world. We’ll be back next month with even more inspiring campaigns to share!

Please subscribe to OHBROWN Webzine
if you would like to check outdoor advertising trends regularly.

OHBROWN WEBZINE

OHBROWN WEBZINE

Could Itaewon and Hannam-dong be Seoul’s new advertising landmarks?

Period

The Most Global Streets in Seoul: Itaewon & Hannam-dong. These two neighborhoods are quickly becoming a new go-to route for outdoor OOH advertising.

Itaewon, a long-time favorite among international tourists, and Hannam-dong, home to high-end flagship stores, each have their own distinct vibe. But with just a 10-minute walk between them, brands, ads, and consumers naturally converge together across both areas.

OHBROWN, Korea’s No.1 Outdoor Advertising OOH agency, recognized the potential of this vibrant route early on. We've partnered with numerous brands to launch campaigns tailored specifically to the unique character of Itaewon and Hannam-dong.

Looking for the most effective outdoor ad placements in Itaewon and Hannam-dong? You’re in the right place.

#ItaewonOutdoorAds #ItaewonMediaSync #ItaewonMediaBlock

At the center of the Itaewon intersection—one of the busiest spots in the area due to its four-way pedestrian crossings and heavy foot and vehicle traffic—

you’ll find two of the most prominent billboard formats: 1️⃣ Panorama LED Billboard 2️⃣ Itaewon Screen Billboard

These signature DOOH media placements are known for effectively delivering bold brand messages right in the heart of Itaewon.

Their biggest strength? They can run synchronized content. By playing the same ad campaign simultaneously across both screens, they create a more immersive and high-impact OOH advertising experience.

While the two main DOOH media placements are already impactful, synchronized campaigns using three outdoor formats are also possible. Directly across from the Itaewon Panorama LED Billboard is a third key asset: the Itaewon Wallscape (Art Wall).

Incorporating this wallscape (Art Wall) allows for a more dynamic and visually rich media mix.

OHBROWN has run campaigns for a variety of brands on this standout Wallscape, including Saint Laurent, Ralph Lauren, and Oatly, making it one of the most recognizable advertising spots in Itaewon.

When OHBROWN visited the site, sausage brand Johnsonville was running a playful outdoor OOH campaign using both the Art Wall and the two DOOH billboard formats simultaneously in a synchronized campaign.

On the left screen, an image of Choo Sung-hoon holding a piece of ham and taking a deep breath was displayed.

On the right, a dynamic video played—seemingly reacting to the aroma— creating a cohesive, story-driven execution through synchronized OOH media.

Next to the Itaewon wallscape ad, a timed device released bursts of smoke every hour—perfectly syncing with the visual of Choo Sung-hoon, as if he were exhaling deeply, entranced by the smell of ham.

It was a small detail, but it made the entire OOH campaign feel more alive and memorable.

As I started taking photos, a group of foreigners nearby pulled out their phones and began laughing and filming too. Isn’t that the true charm of OOH advertising?

The 12 Itaewon Media Block screens, installed along the key route from Noksapyeong Station to Hangangjin Station, are DOOH placements optimized for eye-level visibility.

They naturally catch the attention of both pedestrians and drivers, and thanks to their linear arrangement along the path, they offer excellent ad dwell time and high-frequency exposure—making them highly effective for outdoor OOH campaigns.

This OOH media format is especially popular among F&B and sports brands during the summer season. Recently, OHBROWN partnered with Polo Ralph Lauren to launch a successful Outdoor Advertising campaign using this platform.

The strategy focused on showcasing Ralph Lauren’s high-end lookbook videos to passersby in Itaewon and Hannam-dong, creating repeated, subconscious exposure through carefully placed outdoor media.

#FashionBrandPick #HannamBusShelterAd #ItaewonBusStopAd

GLOWNY, a fashion brand with a signature store in Hannam-dong, focused its OOH advertising on bus shelters located between Itaewon and Hannam.

Rather than just aiming for brand exposure, an Outdoor Advertising strategy was designed to drive actual foot traffic to the store.

#LikeAWorkOfStreetArt #HannamWallscapeAd #StandoutOOH

Located next to the Leeum Museum of Art in Hannam-dong, this Wallscape (Art Wall) media platform features a striking curved glass dome structure spanning three to four stories—an architectural landmark in itself.

In February 2025, OHBROWN launched an outdoor OOH campaign for Bottega Veneta on this space, perfectly capturing the brand’s refined and luxurious mood.

The architectural presence didn’t just frame the message—it elevated it, leaving a lasting and sophisticated impression.

Which brand will be next to take the spotlight on the Hannam Art Wall (Wallscape)?

#NineOneHannam #UrbanBrandCinema #HannamOutdoorAdPick

Nine One Hannam is a serene, architecturally striking mixed-use complex. It also hosted the Tsutaya Bookstore exhibition we mentioned earlier.

But what truly stands out here is the large-format LED OOH billboard—undoubtedly the focal point of the space.

Wrapping around two walls, the horizontal LED DOOH screen at Nine One Hannam functions like a massive cinematic display, transforming the entire walkway into an immersive brand showcase.

In March last year, OHBROWN partnered with Bottega Veneta to launch a striking outdoor OOH campaign at this location, featuring bold colors and powerful visuals.

The LED display instantly caught the eyes of passersby, delivering a standout performance right outside the store.

Which campaign will be the next to capture your attention?

As Korea’s No.1 Outdoor Advertising OOH agency, OHBROWN is always on the ground—bringing brand stories to life, up close and in the real world. We’ll be back next month with even more inspiring campaigns to share!

Work with OHBROWN?

Please contact OHBROWN!

Itaewon, a long-time favorite among international tourists, and Hannam-dong, home to high-end flagship stores, each have their own distinct vibe.
But with just a 10-minute walk between them, brands, ads, and consumers naturally converge together across both areas.

OHBROWN, Korea’s No.1 Outdoor Advertising OOH agency, recognized the potential of this vibrant route early on.
We've partnered with numerous brands to launch campaigns tailored specifically to the unique character of Itaewon and Hannam-dong.

you’ll find two of the most prominent billboard formats:
1️⃣ Panorama LED Billboard
2️⃣ Itaewon Screen Billboard

While the two main DOOH media placements are already impactful, synchronized campaigns using three outdoor formats are also possible.
Directly across from the Itaewon Panorama LED Billboard is a third key asset: the Itaewon Wallscape (Art Wall).

As I started taking photos, a group of foreigners nearby pulled out their phones and began laughing and filming too.
Isn’t that the true charm of OOH advertising?

This OOH media format is especially popular among F&B and sports brands during the summer season.

Recently, OHBROWN partnered with Polo Ralph Lauren to launch a successful Outdoor Advertising campaign using this platform.

Work with
OHBROWN?