OHBROWN WEBZINE
OOH Blended into the Alleys of Seosulla-gil
Period
2025. 08.
As mentioned in Part 2, most of the buildings in Seosulla-gil and Ikseon-dong are built no higher than two stories.
And because the area sits right next to Jongmyo Shrine, it’s nearly impossible to install massive digital billboards or run flashy DOOH campaigns here.
Instead, the area is perfect for eye-catching wild posting and artistic wallscapes. Outdoor advertising in Seosulla-gil blends seamlessly with its atmosphere while preserving the essence of a brand’s identity.
Shall we take a closer look at this unique setting?
Seosulla-gil Wild Posting Advertising – At eye level, with the vibe of the street
#WildPostingAds #OutdoorPosting #LuxuryPosterAds #SeosullagilWildPosting
June 2025 – Burberry Wild Posting Campaign in Seosulla-gil
This past June, OHBROWN, Korea’s No.1 OOH Outdoor Advertising company, partnered with Burberry for a wild posting campaign in Seosulla-gil.
Luxury advertising usually brings to mind massive, dazzling digital billboards—but this time, things were different.
To capture Burberry’s urban street mood and the vibe of the neighborhood, wild posters were placed in Seosulla-gil, Hongdae, Itaewon, and Haebangchon—right at people’s eye level.
June 2025 – Burberry Outdoor OOH Wild Postings in Seosulla-gil
Wild posting advertisements require extra care with external factors like weather, but their unique style and atmosphere delivers an exceptional branding impact.
Seosulla-gil Alleyway Brand Posters
When we visited, no OOH wild posting campaigns were underway.
Instead, we found posters promoting local shops lining the alleyways.
Seosulla-gil Wallscape Advertisements – Turning walls into canvases
#NotJustAdsButArt #SeosullagilVibes #HanokWallscape
The second OOH medium we’d like to highlight is the stylish Seosulla-gil Wallscape OOH advertising.
Seosulla-gil Wallscape Media
Seosulla-gil Wallscape Media Ad Simulation
Seosulla-gil Outdoor Wallscape Placement
Seosulla-gil Brand Awareness Boosting Wallscape