OHBROWN WEBZINE

Jamsil OOH — Where the City’s Everyday Life Becomes Content

Period

2026. 02.

Which OOH media are most effective at Lotte World Mall?

In this edition, we introduce the BHC OOH campaign in Jamsil executed by the OOH agency OHBROWN, along with the Jamsil OOH & DOOH media that were renewed in December 2025.

Which Lotte World Mall OOH media were actually selected by the brand?

How have the Jamsil digital billboards changed after the renewal?

Let’s take a closer look with OHBROWN, Korea’s No.1 OOH advertising specialist.

BHC Chicken Brand – Jamsil Lotte World Mall OOH Campaign

#JamsilSquare #BHCOOHCampaign #LotteWorldMallWrappingAd

The first Jamsil OOH campaign we’d like to introduce is the Jamsil Old Square wrapping advertisement, carried out in January 2026 to celebrate the New Year, a collaboration between OHBROWN and the chicken brand BHC.

Jamsil is one of the few districts in Seoul where shopping, entertainment, tourism, and dining all take place within a single area.

At the center of this district lies Jamsil Old Square, a space where people don’t simply pass through, but pause, wait, and take photos—a plaza designed for staying rather than just walking by.

Taking this characteristic into account, BHC and OHBROWN introduced a wall-wrapping advertisement at Jamsil Old Square.

The goal was simple: to make BHC the first brand that comes to mind the moment people start wondering, “What should I eat now?”.

All Eyes Here! The Newly Renewed Jamsil OOH Media in 2025

#LotteWorldMallRenewedOOH #ShopperJourneyMedia #GiantArtCanvas

In December 2025, the newly upgraded Jamsil OOH media were introduced, featuring the Jamsil Square Standing Panels and Curved Standing Panels.

The existing UHD standing panels inside Lotte World Mall have been renewed in two formats: Curved and Square.

Positioned in the middle of the main shopping pathways, these displays naturally align with visitors’ eye level, resulting in very high visibility and attention.

The Jamsil Lotte World Mall standing panel OOH media are well suited for a variety of brands, including fashion, fashion accessories, alcohol, and gaming.They are particularly effective for driving foot traffic to stores within Lotte World Mall.

The second media we’d like to introduce is the Art Canvas digital billboard at Jamsil Lotte World Mall.

OHBROWN has previously utilized this media together with the electronics accessory brand CASETiFY.

Located next to Lotte Department Store Avenuel Crown Square and at the entrance of the passage connected to Subway Line 2, this canvas-style media offers exceptional exposure.

Thanks to its massive size, the Art Canvas naturally captures attention as people move between the department store and the subway.

As one of the most visually striking media formats from multiple angles, it’s definitely a placement brands should not miss.

The final Jamsil OOH media we recommend is the Media Chandelier digital billboard (DOOH) at Lotte World Mall.

As the name suggests, its most distinctive feature is the unique structure inspired by a chandelier.

Unlike typical flat digital billboards, it is designed to hang from the ceiling, naturally drawing pedestrians’ attention upward and encouraging them to pause and look once more.

With its distinctive luxury presentation that envelops the entire space, OHBROWN also utilized the Jamsil Media Chandelier as a key OOH medium for the luxury brand Boucheron’s campaign.

Jamsil, located in Songpa-gu—Seoul’s district with the largest residential population—is one of the city’s most iconic hotspots.

It is a major commercial district that combines high foot traffic, long dwell time, and a significant share of international tourists.

Because of these regional characteristics, OOH advertising in Jamsil should go beyond simply displaying brand messages and instead become part of a memorable experience.

By strategically combining the newly renewed Lotte World Mall OOH media with the existing media assets, brands can deliver their messages in a more flexible and impactful way.

OHBROWN will continue to publish a webzine providing practical insights into OOH advertising strategies.

Please stay tuned for the next featured district and media placements coming next month.

Please subscribe to OHBROWN Webzine
if you would like to check outdoor advertising trends regularly.

OHBROWN WEBZINE

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Jamsil — The Brand’s New Stage

OHBROWN WEBZINE

Jamsil OOH — Where the City’s Everyday Life Becomes Content

Period

In this edition, we introduce the BHC OOH campaign in Jamsil executed by the OOH agency OHBROWN, along with the Jamsil OOH & DOOH media that were renewed in December 2025.

Which Lotte World Mall OOH media were actually selected by the brand?

How have the Jamsil digital billboards changed after the renewal?

Let’s take a closer look with OHBROWN, Korea’s No.1 OOH advertising specialist.

#JamsilSquare #BHCOOHCampaign #LotteWorldMallWrappingAd

The first Jamsil OOH campaign we’d like to introduce is the Jamsil Old Square wrapping advertisement, carried out in January 2026 to celebrate the New Year, a collaboration between OHBROWN and the chicken brand BHC.

Jamsil is one of the few districts in Seoul where shopping, entertainment, tourism, and dining all take place within a single area.

At the center of this district lies Jamsil Old Square, a space where people don’t simply pass through, but pause, wait, and take photos—a plaza designed for staying rather than just walking by.

Taking this characteristic into account, BHC and OHBROWN introduced a wall-wrapping advertisement at Jamsil Old Square.

The goal was simple: to make BHC the first brand that comes to mind the moment people start wondering, “What should I eat now?”.

#LotteWorldMallRenewedOOH #ShopperJourneyMedia #GiantArtCanvas

In December 2025, the newly upgraded Jamsil OOH media were introduced, featuring the Jamsil Square Standing Panels and Curved Standing Panels.

The existing UHD standing panels inside Lotte World Mall have been renewed in two formats: Curved and Square.

Positioned in the middle of the main shopping pathways, these displays naturally align with visitors’ eye level, resulting in very high visibility and attention.

The Jamsil Lotte World Mall standing panel OOH media are well suited for a variety of brands, including fashion, fashion accessories, alcohol, and gaming.They are particularly effective for driving foot traffic to stores within Lotte World Mall.

The second media we’d like to introduce is the Art Canvas digital billboard at Jamsil Lotte World Mall.

OHBROWN has previously utilized this media together with the electronics accessory brand CASETiFY.

Located next to Lotte Department Store Avenuel Crown Square and at the entrance of the passage connected to Subway Line 2, this canvas-style media offers exceptional exposure.

Thanks to its massive size, the Art Canvas naturally captures attention as people move between the department store and the subway.

As one of the most visually striking media formats from multiple angles, it’s definitely a placement brands should not miss.

The final Jamsil OOH media we recommend is the Media Chandelier digital billboard (DOOH) at Lotte World Mall.

As the name suggests, its most distinctive feature is the unique structure inspired by a chandelier.

Unlike typical flat digital billboards, it is designed to hang from the ceiling, naturally drawing pedestrians’ attention upward and encouraging them to pause and look once more.

With its distinctive luxury presentation that envelops the entire space, OHBROWN also utilized the Jamsil Media Chandelier as a key OOH medium for the luxury brand Boucheron’s campaign.

Jamsil, located in Songpa-gu—Seoul’s district with the largest residential population—is one of the city’s most iconic hotspots.

It is a major commercial district that combines high foot traffic, long dwell time, and a significant share of international tourists.

Because of these regional characteristics, OOH advertising in Jamsil should go beyond simply displaying brand messages and instead become part of a memorable experience.

By strategically combining the newly renewed Lotte World Mall OOH media with the existing media assets, brands can deliver their messages in a more flexible and impactful way.

OHBROWN will continue to publish a webzine providing practical insights into OOH advertising strategies.

Please stay tuned for the next featured district and media placements coming next month.

Work with
OHBROWN?

Please contact OHBROWN!

OHBROWN WEBZINE

Jamsil OOH — Where the City’s Everyday Life Becomes Content

Period

In this edition, we introduce the BHC OOH campaign in Jamsil executed by the OOH agency OHBROWN, along with the Jamsil OOH & DOOH media that were renewed in December 2025.

Which Lotte World Mall OOH media were actually selected by the brand? How have the Jamsil digital billboards changed after the renewal?

Let’s take a closer look with OHBROWN, Korea’s No.1 OOH advertising specialist.

#JamsilSquare #BHCOOHCampaign #LotteWorldMallWrappingAd

The first Jamsil OOH campaign we’d like to introduce is the Jamsil Old Square wrapping advertisement, carried out in January 2026 to celebrate the New Year, a collaboration between OHBROWN and the chicken brand BHC.

Jamsil is one of the few districts in Seoul where shopping, entertainment, tourism, and dining all take place within a single area.

At the center of this district lies Jamsil Old Square, a space where people don’t simply pass through, but pause, wait, and take photos—a plaza designed for staying rather than just walking by.

Taking this characteristic into account, BHC and OHBROWN introduced a wall-wrapping advertisement at Jamsil Old Square.

The goal was simple: to make BHC the first brand that comes to mind the moment people start wondering, “What should I eat now?”.

#LotteWorldMallRenewedOOH #ShopperJourneyMedia #GiantArtCanvas

In December 2025, the newly upgraded Jamsil OOH media were introduced, featuring the Jamsil Square Standing Panels and Curved Standing Panels.

The existing UHD standing panels inside Lotte World Mall have been renewed in two formats: Curved and Square.

Positioned in the middle of the main shopping pathways, these displays naturally align with visitors’ eye level, resulting in very high visibility and attention.

The Jamsil Lotte World Mall standing panel OOH media are well suited for a variety of brands, including fashion, fashion accessories, alcohol, and gaming.They are particularly effective for driving foot traffic to stores within Lotte World Mall.

The second media we’d like to introduce is the Art Canvas digital billboard at Jamsil Lotte World Mall.

OHBROWN has previously utilized this media together with the electronics accessory brand CASETiFY.

Located next to Lotte Department Store Avenuel Crown Square and at the entrance of the passage connected to Subway Line 2, this canvas-style media offers exceptional exposure.

Thanks to its massive size, the Art Canvas naturally captures attention as people move between the department store and the subway.

As one of the most visually striking media formats from multiple angles, it’s definitely a placement brands should not miss.

The final Jamsil OOH media we recommend is the Media Chandelier digital billboard (DOOH) at Lotte World Mall.

As the name suggests, its most distinctive feature is the unique structure inspired by a chandelier.

Unlike typical flat digital billboards, it is designed to hang from the ceiling, naturally drawing pedestrians’ attention upward and encouraging them to pause and look once more.

With its distinctive luxury presentation that envelops the entire space, OHBROWN also utilized the Jamsil Media Chandelier as a key OOH medium for the luxury brand Boucheron’s campaign.

Jamsil, located in Songpa-gu—Seoul’s district with the largest residential population—is one of the city’s most iconic hotspots. It is a major commercial district that combines high foot traffic, long dwell time, and a significant share of international tourists.

Because of these regional characteristics, OOH advertising in Jamsil should go beyond simply displaying brand messages and instead become part of a memorable experience.

By strategically combining the newly renewed Lotte World Mall OOH media with the existing media assets, brands can deliver their messages in a more flexible and impactful way.

OHBROWN will continue to publish a webzine providing practical insights into OOH advertising strategies.

Please stay tuned for the next featured district and media placements coming next month.

Work with OHBROWN?

Please contact OHBROWN!

Which Lotte World Mall OOH media were actually selected by the brand?

How have the Jamsil digital billboards changed after the renewal?

Jamsil, located in Songpa-gu—Seoul’s district with the largest residential population—is one of the city’s most iconic hotspots.

It is a major commercial district that combines high foot traffic, long dwell time, and a significant share of international tourists.

Work with
OHBROWN?