OHBROWN WEBZINE

Lick Sip Bar × Burberry, a Winter Story in Hannam

Period

2025. 12.

The final journey for Hannam is the Burberry collaboration promotion held at Lick Sip Bar.

This is a case where OHBROWN, an Korea No.1 OOH company, carefully crafted a partnership between the neighborhood and the global brand. Let me share a vivid on-site review of this special project.

Burberry × Lick Sip Festive Knight Bar

#DualityOfOOH #HannamLickSip #Burberry

Lick Sip, located in Hannam, operates as a cafe from noon to 6 p.m., then transforms into a bar.

Through this promotion, the space presented a completely different face with Burberry.
From the exterior and interior to the menus sold in store, everything changed,except the refined mood that defines Lick Sip.

Much like a venue that presents different menus throughout the day, the exterior of the Burberry flagship bar was dynamically reimagined using lighting, delivering a three-dimensional facade that shifts in harmony with the passage of time.

During the daytime, the exterior, adorned with the Burberry logo and a Christmas tree, naturally captured attention, while at night, enhanced lighting was added to create a richer and more immersive atmosphere.

Yet the design never lost the brand identity of Burberry, giving those who saw it the feeling of receiving an unexpected gift.

Traces of Burberry quietly blended into the space

#RestrainedDirection #OOHDetails #BrandTone

Shall we step inside Lick Sip now?

This collaboration between Burberry and Lick Sip Bar emphasized a strategy of recognising the brand through the details of the space rather than through oversized installations or excessive decorations.

Starting with Burberry’s signature check pattern applied to the interior flooring,

The Christmas tree and festive objects were thoughtfully arranged to preserve the atmosphere of the space and the season, while still delivering a clear and unmistakable brand identity when taking pictures.

Burberry Special Menu, the Most Direct Brand Touchpoint

#BrandExperience #BurberrySeasonMenu #SubtleExposure

In this promotion, the element that allowed visitors to feel Burberry most directly was the special menu printed with the Burberry mark and logo.

Just seeing the Burberry logo added to the cups and menus told visitors that this was a venue hosting a truly special event.

The seasonal scone included on the special menu matched beautifully with the beverage menu of Lick Sip Bar, while recalling Burberry’s home, the UK.

Its clean and understated flavor suited the calm space and also aligned with the refined ambience that defines Lick Sip.

Inside Lick Sip as well, the method of melting the brand into experience rather than placing it at the very front was impressive.

Event Participation that Doesn’t Disturb the Flow

#BurberryQROOH #EngagementMarketing #SimepleExperience

Not only the exterior, interior, and special menu, but also the QR code event invited visitors into yet another brand experience.

Scanning the QR provided a Burberry-styled Christmas card.

Also, This card allowed visitors to feel both Burberry image and seasonality at once, completing the engagement in a concise way without creating long waiting lines or blocking visitor circulation.

Lick Sip Bar is a classic space that is not excessive, calm yet never dull.

This ambience aligned naturally with the brand image Burberry wished to present during this winter season

Rather than relying on glamorous events, the collaboration expressed how brand impressions can be layered quietly within the time people spend in the venue and this promotion fit that philosophy beautifully.

When the season changes, the expression of the street and the way a brand stays within it also change.

This year, Hannam’s winter was passing through the very moment where that change was revealed in the most delicate way.

If the season changes, the expression of the street and the way the brand stays also change. This year the winter of Hannam-dong was passing through the moment in which that change was revealed most delicately.

Not something dazzling or crowded, but a way that remains in space and time and is remembered quietly.

Isn’t this the common ground between Burberry, a world-renowned luxury brand Lick Sip Bar that is impressive yet not overwhelming, and the people who visit Hannam?

OHBROWN always unfolds brand stories in the field closest to people.

The next webzine will come back with more interesting news.

Please subscribe to OHBROWN Webzine
if you would like to check outdoor advertising trends regularly.

OHBROWN WEBZINE

Previous Next

Winter Burberry permeated into Lick Sip Bar

OHBROWN WEBZINE

Lick Sip Bar × Burberry, a Winter Story in Hannam

Period

The final journey for Hannam is the Burberry collaboration promotion held at Lick Sip Bar.

This is a case where OHBROWN, an Korea No.1 OOH company, carefully crafted a partnership between the neighborhood and the global brand. Let me share a vivid on-site review of this special project.

#DualityOfOOH #HannamLickSip #Burberry

Lick Sip, located in Hannam, operates as a cafe from noon to 6 p.m., then transforms into a bar.

Through this promotion, the space presented a completely different face with Burberry.
From the exterior and interior to the menus sold in store, everything changed,except the refined mood that defines Lick Sip.

Much like a venue that presents different menus throughout the day, the exterior of the Burberry flagship bar was dynamically reimagined using lighting, delivering a three-dimensional facade that shifts in harmony with the passage of time.

During the daytime, the exterior, adorned with the Burberry logo and a Christmas tree, naturally captured attention, while at night, enhanced lighting was added to create a richer and more immersive atmosphere.

Yet the design never lost the brand identity of Burberry, giving those who saw it the feeling of receiving an unexpected gift.

#RestrainedDirection #OOHDetails #BrandTone

Shall we step inside Lick Sip now?

This collaboration between Burberry and Lick Sip Bar emphasized a strategy of recognising the brand through the details of the space rather than through oversized installations or excessive decorations.

Starting with Burberry’s signature check pattern applied to the interior flooring,

The Christmas tree and festive objects were thoughtfully arranged to preserve the atmosphere of the space and the season, while still delivering a clear and unmistakable brand identity when taking pictures.

#BrandExperience #BurberrySeasonMenu #SubtleExposure

In this promotion, the element that allowed visitors to feel Burberry most directly was the special menu printed with the Burberry mark and logo.

Just seeing the Burberry logo added to the cups and menus told visitors that this was a venue hosting a truly special event.

The seasonal scone included on the special menu matched beautifully with the beverage menu of Lick Sip Bar, while recalling Burberry’s home, the UK.

Its clean and understated flavor suited the calm space and also aligned with the refined ambience that defines Lick Sip.

Inside Lick Sip as well, the method of melting the brand into experience rather than placing it at the very front was impressive.

#BurberryQROOH #EngagementMarketing #SimepleExperience

Not only the exterior, interior, and special menu, but also the QR code event invited visitors into yet another brand experience.

Scanning the QR provided a Burberry-styled Christmas card.

Also, This card allowed visitors to feel both Burberry image and seasonality at once, completing the engagement in a concise way without creating long waiting lines or blocking visitor circulation.

Lick Sip Bar is a classic space that is not excessive, calm yet never dull.

This ambience aligned naturally with the brand image Burberry wished to present during this winter season

Rather than relying on glamorous events, the collaboration expressed how brand impressions can be layered quietly within the time people spend in the venue and this promotion fit that philosophy beautifully.

When the season changes, the expression of the street and the way a brand stays within it also change.

This year, Hannam’s winter was passing through the very moment where that change was revealed in the most delicate way.

If the season changes, the expression of the street and the way the brand stays also change. This year the winter of Hannam-dong was passing through the moment in which that change was revealed most delicately.

Not something dazzling or crowded, but a way that remains in space and time and is remembered quietly.

Isn’t this the common ground between Burberry, a world-renowned luxury brand Lick Sip Bar that is impressive yet not overwhelming, and the people who visit Hannam?

OHBROWN always unfolds brand stories in the field closest to people.

The next webzine will come back with more interesting news.

Work with
OHBROWN?

Please contact OHBROWN!

OHBROWN WEBZINE

Lick Sip Bar × Burberry, a Winter Story in Hannam

Period

The final journey for Hannam is the Burberry collaboration promotion held at Lick Sip Bar.

This is a case where OHBROWN, an Korea No.1 OOH company, carefully crafted a partnership between the neighborhood and the global brand. Let me share a vivid on-site review of this special project.

#DualityOfOOH #HannamLickSip #Burberry

Lick Sip, located in Hannam, operates as a cafe from noon to 6 p.m., then transforms into a bar.

Through this promotion, the space presented a completely different face with Burberry. From the exterior and interior to the menus sold in store, everything changed,except the refined mood that defines Lick Sip.

Much like a venue that presents different menus throughout the day, the exterior of the Burberry flagship bar was dynamically reimagined using lighting, delivering a three-dimensional facade that shifts in harmony with the passage of time.

During the daytime, the exterior, adorned with the Burberry logo and a Christmas tree, naturally captured attention, while at night, enhanced lighting was added to create a richer and more immersive atmosphere.

Yet the design never lost the brand identity of Burberry, giving those who saw it the feeling of receiving an unexpected gift.

#RestrainedDirection #OOHDetails #BrandTone

Shall we step inside Lick Sip now?

This collaboration between Burberry and Lick Sip Bar emphasized a strategy of recognising the brand through the details of the space rather than through oversized installations or excessive decorations.

Starting with Burberry’s signature check pattern applied to the interior flooring,

The Christmas tree and festive objects were thoughtfully arranged to preserve the atmosphere of the space and the season, while still delivering a clear and unmistakable brand identity when taking pictures.

#BrandExperience #BurberrySeasonMenu #SubtleExposure

In this promotion, the element that allowed visitors to feel Burberry most directly was the special menu printed with the Burberry mark and logo.

Just seeing the Burberry logo added to the cups and menus told visitors that this was a venue hosting a truly special event.

The seasonal scone included on the special menu matched beautifully with the beverage menu of Lick Sip Bar, while recalling Burberry’s home, the UK.

Its clean and understated flavor suited the calm space and also aligned with the refined ambience that defines Lick Sip.

Inside Lick Sip as well, the method of melting the brand into experience rather than placing it at the very front was impressive.

#BurberryQROOH #EngagementMarketing #SimepleExperience

Not only the exterior, interior, and special menu, but also the QR code event invited visitors into yet another brand experience.

Scanning the QR provided a Burberry-styled Christmas card.

Also, This card allowed visitors to feel both Burberry image and seasonality at once, completing the engagement in a concise way without creating long waiting lines or blocking visitor circulation.

Lick Sip Bar is a classic space that is not excessive, calm yet never dull.

This ambience aligned naturally with the brand image Burberry wished to present during this winter season

Rather than relying on glamorous events, the collaboration expressed how brand impressions can be layered quietly within the time people spend in the venue and this promotion fit that philosophy beautifully.

When the season changes, the expression of the street and the way a brand stays within it also change.

This year, Hannam’s winter was passing through the very moment where that change was revealed in the most delicate way.

If the season changes, the expression of the street and the way the brand stays also change. This year the winter of Hannam-dong was passing through the moment in which that change was revealed most delicately.

Not something dazzling or crowded, but a way that remains in space and time and is remembered quietly.

Isn’t this the common ground between Burberry, a world-renowned luxury brand Lick Sip Bar that is impressive yet not overwhelming, and the people who visit Hannam?

OHBROWN always unfolds brand stories in the field closest to people.

The next webzine will come back with more interesting news.

Work with OHBROWN?

Please contact OHBROWN!

Through this promotion, the space presented a completely different face with Burberry.
From the exterior and interior to the menus sold in store, everything changed,except the refined mood that defines Lick Sip.

Work with
OHBROWN?