OHBROWN WEBZINE
Cheongdam-dong,
Advertisements that suits for Luxury Brand
Period
2022. 01.
#Giant #but #Classy
Apgujeong-dong and Cheongdam-dong have a lot of car users but do not have good public transportation accessibility compare to other areas.
Therefore, rather than advertising in a place where luxury houses are lined up with high impressions for drivers, it is more effective to run an Artwall advertisement (OOH) that goes slightly beyond this area to create a unique brand atmosphere throughout Apgujeong-dong and Cheongdam-dong.
However, it is difficult to find Artwall advertisements (OOH) in this area, excluding the ones developed by OHBROWN, a No.1 Outdoor Advert agency in Korea.
Bottega Veneta WARDROBE Campaign Outdoor Advertisement (OOH) in Cheongdam-dong
It was a vertical Artwall (OOH) near the Galleria Department Store which had an impact on vehicle users heading from Apgujeong to Gangnam-gu Office.
Source: Galleria Department Store
Source: Galleria Department Store
In December, the exterior walls of Galleria Department Store were decorated with Dior Christmas decorations.
During the same period, an Artwall advertisement (OOH), to support Dior's campaign, appeared at Apgujeong Rodeo Station.
Dior 2022 CRUISE COLLECTION Artwall advertisement (OOH)
The advertisement wore Dior's 22-year cruise collection on a building close to Exit 5 of Apgujeong Rodeo Station.
Also, it has the geographical advantage of being exposed not only to drivers heading towards Galleria Department Store from Dosandaero, but also to visitors to the Michelin restaurant and famous brunch cafe located in front of the building.
Giant Artwall during the day, beautiful Christmas decorations at night!
The Apgujeong-dong and Cheongdam-dong areas are filled with Dior 24 hours a day. 😊
#image_transformation #BuldingWrapping
Burberry Monogram Campaign Building Wrapping Advertisement (OOH)
Burberry Monogram Campaign Building Wrapping Advertisement (OOH)