OHBROWN WEBZINE
Shinsegae Central City and Express Bus Terminal, where is essential to Luxury Brands
Period
2024. 06.
The Outdoor Advertising Billboard (OOH) at Central City and Famille Station, located in Banpo-dong, a representative wealthy neighborhood in Seoul, luxury brands are paying attention to.
In the summer, Billboard inside shopping malls become even more popular as the number of people trying to escape the summer heat increases, so it's definitely worth a look for OOH Advertising.
What is it about Express Bus Terminal OOH Advertising that attracts people's attention?
OHBROWN, Korean No.1 OOH Advertising Agency, have seen it with our own eyes and captured it in photos!
Let's take a look!
#ExpressBusTerminalStationOutdoorAdvertising #CentralCityBigBillboard #SquarePillarDOOH
The first Outdoor Advertising Billboard (OOH) is Square DS, located in the plaza connecting the Express Bus Terminal and Central City.
CHANEL OOH Advertising (OOH) on Square DS at Shinsegae Central City
Square DS, which consists of one large digital billboard and eight square pillars, was so awesome in person that you could really feel the hype. The digital billboards lining the floor makes the space feel more upscale.
There is also the advantage of being able to run pop-ups together, as Swarovski did, to create a more beautiful performance.
#ExpressBusTerminalBillboards #CentralCityBrandZone #HighDwellTime
Digital Billboard Advertising (DOOH) on Gate DS of Express Bus Terminal
The second OOH Advertising is on the Gate DS (Digital Billboard) located at the express bus boarding gates. There are 13 of digital billboards in total, making the entire spacious Express Bus Terminal a Brand Zone of Korea.
In the plaza, there are benches for passengers waiting for the bus, and when sitting on the benches, their eyes were naturally focused on the Digital Billboard Advertising (DOOH). It is an effective billboard to expose to customers who are actually waiting for a bus or taking a break while visiting Central City.
#FamilleStationBillboards #6panelsByTheEntrance #FollowingTheTarget's RouteOfMovement
Famille DS is high impact Digital Billboard consisting of 6 walkway billboards, 1 clock tower, and 2 voids.
The passageway billboards are located at the entrance to the Famille Station, next to Gate 13 DS.
Famille DS Passageway Digital Billboard Advertising (DOOH)
Famille Station Pathway DS Billboard Advertising (DOOH)
The six billboards in the passageway can be impactful if they all show the same creative, or they can be crosscut with two or more creatives to communicate different messages.
The overhead lights change color to create a different experience for visitors as they pass through the passageway.
Famille DS Clock Tower Billboard Advertising (DOOH)
The Clock Tower Billboar, which can be seen immediately after passing through the passageway to Famille Station Plaza, is a powerful and eye-catching OOH Advertising Billboard in the Express Bus Terminal, just like Square DS.
While the billboards in the passageway are horizontal, the clock tower billboard is vertical, giving the same brand but a different feel.
Shows in Famille Station Plaza
The plaza where the clock tower is located has a lot of people and small shows, so it has the benefit of a longer exposure time for the billboard.
Digital Billboard Advertising (DOOH) on the DS Void billboard at Famille Station
If you turn around from the clock tower, you'll see the DS Void. Like the clock tower, this is the most eye-catching billboard for people who are spending time in the plaza or eating at Famille Station.
#TaxiShelterAdvertising #CentralCityPublicTransportationAdvertising #ExpressBusTerminalBusStopAdvertising
Taxi Shelter Advertising on Seocho T Center at Express Bus Terminal
Taxi Shelter Advertising on Seocho T Center at Express Bus Terminal