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압구정 보테가베네타 아트월 옥외광고

Outdoor Advertising (OOH) that Resembles an Art Gallery

OHBROWN WEBZINE

Recommended OOH Advertising Media That Are Clearly Visible on Dosan-daero

Period

2025. 02.

From Sinsa Station, the entrance to Garosu-gil, all the way to Apgujeong Rodeo, where Dosan Park is located, TOP Korean OOH Agency OHBROWN has executed numerous Outdoor Advertising (OOH) campaigns across various media.

Given that this area attracts a luxury-oriented audience with high consumer activity, it's only natural that Outdoor Advertising (OOH) has flourished.

Shall we take a closer look at the different media, from Large Digital Billboards (DOOH) and Smart Zones to the rare Landscape Advertising (Art Wall) found in this district?

Luxury Brands’ Rush for OOH in Garosu-gil

#SinsaStationBillboards #LuxuryAndTrendy #DosanDaeroOOH

The starting point of OOH advertising in Garosu-gil and Apgujeong begins at Sinsa Station, which is near Garosu-gil.

재규어 SYH타워 광고 매체
March 2023, SYH Tower, Jaguar OOH Campaign

At the Sinsa Station intersection, two of the most eye-catching Digital Outdoor Advertising (DOOH) media stand out: the Mega Hiter Billboard on the exterior wall of the SYH Building and the SYH Digital Billboard (DOOH).

When facing the building, the Mega Hiter Billboard is on the left, while the curved digital screen on the right is the SYH Digital Billboard.

The Mega Hiter Billboard features a static, image-based ad with exclusive placement, whereas the SYH Digital Billboard functions like a typical digital screen, continuously displaying rotating video advertisements.

신사역 빌보드 및 전광판 광고
Night view of the SYH Building Digital Billboard in November 2024.

Located at the intersection of Gangnam-daero and Dosan-daero, these Digital Billboards naturally capture great attention from both passing vehicles and pedestrians visiting Sinsa-dong’s food alley or Garosu-gil.

Brands like Chanel, which utilize both media simultaneously, can create a Media Sync Effect, where the adverts appear in unison at certain moments to maximize impact.

March 2024, Gangnam YK Building, Boucheron DOOH Campaign Boucheron

On the exterior wall of the YK Building, located along the route from Sinsa Station to Garosu-gil, there is also a digital billboard (DOOH). This media placement is highly effective in capturing the attention of Garosu-gil visitors as well as the foot traffic along Dosan-daero.

가로수길 초입 페이토빌딩
October 2024, Payto Building, Glenfiddich DOOH Campaign
가로수길 페이토 빌딩 전광판 광고
March 2024, Garosu-gil, Glenfiddich DOOH Campaign

Lastly, above is the Payto Building Digital Billboard (DOOH) installed right in front of the entrance to Garosu-gil.

This location allows for direct targeting of both Dosan-daero and Garosu-gil's foot traffic; and the square-shaped digital screen, which is rare in the Apgujeong area where vertical billboards are more common, makes it stand out even more.

An Art Piece in the Heart of Gangnam: Apgujeong Wallscape Mural Advertising (Art Wall).

#FromDosanPark #ToApgujeongRodeo #OhBrownArtWallAds

As you move from Garosu-gil towards the Yeongdong Bridge, you'll encounter rare Wallscape Mural advertisements (Art Wall) in Gangnam.

April 2024, Dosan Park, Boucheron Wallscape (Art Wall) Mural Advert
부쉐론 도산대로 아트월 광고
February 2024, Dosan-daero, Boucheron Wallscape (Art Wall) Mural Advert
부쉐론 압구정로데오 아트월 광고
December 2024, Apgujeong Rodeo, Boucheron Wallscape (Art Wall) Mural Advert
October 2024, Apgujeong, Bottega Veneta Wallscape (Art Wall) Mural Advert

The Dosan-daero Wallscape (Art Wall), the Apgujeong Wallscape (Art Wall) near the southern end of Seongsu Bridge, the Wallscape (Art Wall) near Dosan-daero, and the Apgujeong Rodeo Wallscape (Art Wall) near the Galleria Department Store—these diverse media placements traverse the Garosu-gil and Apgujeong areas, offering a variety of locations and formats.

These OOH Formats which are strategically used to target the Gangnam area have been consistently executed by NO.1 Korean OOH Agency OHBROWN, a company well-known for Art Wall (Wallscape) advertising.

부쉐론 옥외광고 모과나무
February 2022, Cheongdam-dong, Boucheron Wallscape (Art Wall) Mural Advert

These Wallscape (Art Wall) murals, like art pieces on the street, are excellent for creating the strong brand impact that are typical of building exterior ads. They are also highly effective in encouraging visits to nearby department stores or pop-up stores.

Given their visual appeal, there's a high chance of organic social media virality, making them effective both online and offline.

Outdoor Advertising (OOH) in Apgujeong Rodeo, where Buildings and Ads are Also Luxurious

#NewSanctuaryForGenerationMZ #ApgujeongRodeoAds #LuxuryAdvertisingMedia

As you pass Garosu-gil and continue straight while seeing the Apgujeong Wallscape (Art Wall) advertisement, you'll reach Apgujeong Rodeo Station. This area is also lined with attractive Outdoor Advertising Media (OOH).

December 2024, SGF Tower, Boucheron OOH Campaign
S&S타워 전광판 광고
January 2025, S&S Tower, Chanel OOH Campaign

The SGF Tower and S&S Tower digital billboards (DOOH) are both vertical-format screens located at Hakdong Intersection that see an average daily foot traffic of around 150,000 people. Reflecting the popularity of Dosan-daero's digital billboards, these placements are in such high demand that there are no vacant slots available.

TOP Korean OOH and DOOH Agency OHBROWN has been particularly active in this area, executing countless campaigns for brands across various industries.

With the numerous luxury brands in Dosan Park and the Galleria Department Store Luxury Hall nearby, this area naturally attracts high-end brand advertisements.

In many ways, the Apgujeong Rodeo billboards are like luxury items themselves, delivering premium advertising impact.

알렉산더맥퀸 그린스마트존 광고
March 2023, SYH Tower, Alexander McQueen OOH Campaign

The Green Smart Zone Shelters (Street Furniture) along Dosan-daero are also noteworthy media placements.

Installed on sidewalks as resting spots for pedestrians, these Green Smart Zone Shelters effectively capture the attention of both foot traffic and road traffic, ensuring intuitive brand recognition at eye level.

Their biggest advantage is continuous and repetitive exposure, as they are strategically placed along the flow of traffic.

Garosu-gil and Apgujeong are gaining even more attention as various brands open concept stores targeting the MZ generation. 🌟

From the existing luxury audience to professionals around Dosan-daero and the newly emerging young target demographic, these areas attract a diverse range of consumers.

If you're interested in Outdoor Advertising (OOH and DOOH) in Garosu-gil and Apgujeong to reach these diverse demographics, please feel free to contact OHBROWN anytime!

As Korea’s NO.1 Outdoor Advertising (OOH, DOOH, and Wallscape) company, OHBROWN offers optimized advertising solutions backed by extensive experience and a diverse portfolio—and will continue to do so in 2025 and beyond!!

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