OHBROWN WEBZINE

Part 3. Myeongdong Out-of-Home Advertising: A Secondary OOH Advertising Free Display Zone

Period

2024. 08.

In this Part, OHBROWN, Korea’s No.1 OOH Advertising Agency, will showcase the Outdoor Advertising (OOH) Campaigns we have executed in Myeongdong, along with the OOH Media options available in the area!

In December 2023, Myeongdong was designated as the Secondary OOH Advertising Free Display Zone, sparking increased interest from clients! Let’s see how Myeongdong is capturing attention with the expertise of OHBROWN, Korea's No.1 Outdoor Advertising (OOH) company.

Myeongdong Media Sync Advertising Targeting the Following Population

#MediaSync #MyeongdongME&MNBillboard #Simulcast

The first OOH Billboard is Myeongdong ME&MN, which recently collaborated with PRADA, along with the Myeongdong Lotte Department Store Billboard.

Myeongdong is a hub for various Out-of-Home Advertising, making it an excellent location to reach the large number of people passing through daily. We were fortunate to witness the impressive PRADA Advertising featured on Media Sync during our visit!

Media Sync Advertising is an innovative OOH Advertising technique that the same brand's advertisement plays simultaneously on two or more billboards. This is for more consistent exposure of your brand message to make a stronger impact.

Consumers are more likely to recognize and remember a brand when they see it at the same time, which greatly improves brand awareness and effectiveness. Curious about OHBROWN, No.1 OOH Agency in Korea, Media Sync Advertising (OOH)? Check out some of our examples below!

Click for Bottega Venetta OOH Ad 2022.09

Attention Everyone! New vertical Digital Billboard (DOOH) in Myeongdong!

#KFinancialTower #MyeongdongNewBillboards #MyeongdongVerticalBillboards

The second Myeongdong Outdoor Advertising location that OHBROWN, No.1 OOH Advertising Company in Korea, is excited to introduce is the newly launched K-Financial Tower Billboard.

Situated at the busy intersection between Shinsegae and Lotte Department Stores, this Digital Billboard effectively captures the attention of not only shoppers at these stores and nearby duty-free shops, but also drivers passing through. The K-Financial Tower Billboard (OOH) is highly visible as people move between the two department stores, making it a key spot for maximum exposure.

K-Financial Tower Digital Billboard could see from many side, so why not?

Red Eye Billboard (OOH) in front of shopping centers targeting foreign tourists

#MyeongdongStationOOHAdvertising #MyeongdongIdolBillboard

The third Myeongdong Digital Billboard is the Red Eye Billboard, which OHBROWN previously featured with premium vegan beauty brand d’Alba! When you come out of the shopping center entrance toward the station, the first thing that you will see is the vertical Red Eye Billboard.

As a prominent billboard visible immediately upon stepping onto the street, it's common to see Outdoor Advertising (OOH) celebrating the birthdays of K-POP idols. During the visit, we noticed an OOH Advertising for Stray Kids' Changbin's birthday event still on display.

d'Alba also placed an OOH Advertising above the entrance to the adjacent shopping center, creating a seamless and repetitive brand presence. This strategic positioning led to a gradual increase in brand awareness and affinity.

Additionally, it piqued the curiosity of passersby, encouraging them to visit the nearby Olive Young store to experience the brand firsthand and make purchases.

Landmark in Myeongdong: Shinsegae Department Store Billboard!

#MyeongdongLandmark #PhotoSpot #MyeongdongShinsegaeDepartmentStore #ChristmasHotPlace

When people think of Myeongdong, the first thing that often comes to mind is the festive Christmas season at Shinsegae Department Store—doesn't it evoke the same for you?

During a visit to Myeongdong in August, the exterior wall of Shinsegae Department Store was under construction, preventing any opportunity to capture the Digital Billboard in action. However, this large, prominent display is impossible to miss in Myeongdong, making it worthy of a brief mention in this webzine.

The Shinsegae Department Store Main Branch Billboard is a prominent landmark in Myeongdong, strategically positioned along the bustling streets. Each year, especially during festive seasons like Christmas, the Digital Billboard (DOOH) becomes even more striking, reinforcing its iconic status.

This year, its expansive Media Facade will feature new commercial ads, elevating its visibility and importance in the heart of Myeongdong.

The Shinsegae Department Store Billboard (OOH) is a well-known landmark, especially popular among international tourists. It has become an iconic feature in Myeongdong, complete with its own photo zone, making it an ideal OOH Media for conveying impactful brand messages to both local and international visitors.

With Myeongdong now designated as the Secondary OOH Advertising Free Display Zone, OHBRWON, No.1 OOH Advertising Agency in Korea, are excited to share more examples of our creative campaigns in this evolving OOH Advertising landscape. Stay tuned for next month's update!

Please subscribe to OHBROWN Webzine
if you would like to check outdoor advertising trends regularly.

OHBROWN WEBZINE

Myeongdong: a Secondary OOH Advertising Free Display Zone

OHBROWN WEBZINE

Part 3. Myeongdong Out-of-Home Advertising: A Secondary OOH Advertising Free Display Zone

Period

In this Part, OHBROWN, Korea’s No.1 OOH Advertising Agency, will showcase the Outdoor Advertising (OOH) Campaigns we have executed in Myeongdong, along with the OOH Media options available in the area!

In December 2023, Myeongdong was designated as the Secondary OOH Advertising Free Display Zone, sparking increased interest from clients! Let’s see how Myeongdong is capturing attention with the expertise of OHBROWN, Korea's No.1 Outdoor Advertising (OOH) company.

#MediaSync #MyeongdongME&MNBillboard #Simulcast

The first OOH Billboard is Myeongdong ME&MN, which recently collaborated with PRADA, along with the Myeongdong Lotte Department Store Billboard.

Myeongdong is a hub for various Out-of-Home Advertising, making it an excellent location to reach the large number of people passing through daily. We were fortunate to witness the impressive PRADA Advertising featured on Media Sync during our visit!

Media Sync Advertising is an innovative OOH Advertising technique that the same brand's advertisement plays simultaneously on two or more billboards. This is for more consistent exposure of your brand message to make a stronger impact.

Consumers are more likely to recognize and remember a brand when they see it at the same time, which greatly improves brand awareness and effectiveness. Curious about OHBROWN, No.1 OOH Agency in Korea, Media Sync Advertising (OOH)? Check out some of our examples below!

#KFinancialTower #MyeongdongNewBillboards #MyeongdongVerticalBillboards

The second Myeongdong Outdoor Advertising location that OHBROWN, No.1 OOH Advertising Company in Korea, is excited to introduce is the newly launched K-Financial Tower Billboard.

K-Financial Tower Digital Billboard could see from many side, so why not?

#MyeongdongStationOOHAdvertising #MyeongdongIdolBillboard

The third Myeongdong Digital Billboard is the Red Eye Billboard, which OHBROWN previously featured with premium vegan beauty brand d’Alba! When you come out of the shopping center entrance toward the station, the first thing that you will see is the vertical Red Eye Billboard.

As a prominent billboard visible immediately upon stepping onto the street, it's common to see Outdoor Advertising (OOH) celebrating the birthdays of K-POP idols. During the visit, we noticed an OOH Advertising for Stray Kids' Changbin's birthday event still on display.

d'Alba also placed an OOH Advertising above the entrance to the adjacent shopping center, creating a seamless and repetitive brand presence. This strategic positioning led to a gradual increase in brand awareness and affinity.

Additionally, it piqued the curiosity of passersby, encouraging them to visit the nearby Olive Young store to experience the brand firsthand and make purchases.

#MyeongdongLandmark #PhotoSpot #MyeongdongShinsegaeDepartmentStore #ChristmasHotPlace

When people think of Myeongdong, the first thing that often comes to mind is the festive Christmas season at Shinsegae Department Store—doesn't it evoke the same for you?

The Shinsegae Department Store Main Branch Billboard is a prominent landmark in Myeongdong, strategically positioned along the bustling streets. Each year, especially during festive seasons like Christmas, the Digital Billboard (DOOH) becomes even more striking, reinforcing its iconic status.

This year, its expansive Media Facade will feature new commercial ads, elevating its visibility and importance in the heart of Myeongdong.

With Myeongdong now designated as the Secondary OOH Advertising Free Display Zone, OHBRWON, No.1 OOH Advertising Agency in Korea, are excited to share more examples of our creative campaigns in this evolving OOH Advertising landscape. Stay tuned for next month's update!

Work with
OHBROWN?

Please contact OHBROWN!

OHBROWN WEBZINE

Part 3. Myeongdong Out-of-Home Advertising: A Secondary OOH Advertising Free Display Zone

Period

In this Part, OHBROWN, Korea’s No.1 OOH Advertising Agency, will showcase the Outdoor Advertising (OOH) Campaigns we have executed in Myeongdong, along with the OOH Media options available in the area!

In December 2023, Myeongdong was designated as the Secondary OOH Advertising Free Display Zone, sparking increased interest from clients! Let’s see how Myeongdong is capturing attention with the expertise of OHBROWN, Korea's No.1 Outdoor Advertising (OOH) company.

#MediaSync #MyeongdongME&MNBillboard #Simulcast

The first OOH Billboard is Myeongdong ME&MN, which recently collaborated with PRADA, along with the Myeongdong Lotte Department Store Billboard.

Myeongdong is a hub for various Out-of-Home Advertising, making it an excellent location to reach the large number of people passing through daily. We were fortunate to witness the impressive PRADA Advertising featured on Media Sync during our visit!

Media Sync Advertising is an innovative OOH Advertising technique that the same brand's advertisement plays simultaneously on two or more billboards. This is for more consistent exposure of your brand message to make a stronger impact.

Consumers are more likely to recognize and remember a brand when they see it at the same time, which greatly improves brand awareness and effectiveness. Curious about OHBROWN, No.1 OOH Agency in Korea, Media Sync Advertising (OOH)? Check out some of our examples below!

#KFinancialTower #MyeongdongNewBillboards #MyeongdongVerticalBillboards

The second Myeongdong Outdoor Advertising location that OHBROWN, No.1 OOH Advertising Company in Korea, is excited to introduce is the newly launched K-Financial Tower Billboard.

K-Financial Tower Digital Billboard could see from many side, so why not?

#MyeongdongStationOOHAdvertising #MyeongdongIdolBillboard

The third Myeongdong Digital Billboard is the Red Eye Billboard, which OHBROWN previously featured with premium vegan beauty brand d’Alba! When you come out of the shopping center entrance toward the station, the first thing that you will see is the vertical Red Eye Billboard.

As a prominent billboard visible immediately upon stepping onto the street, it's common to see Outdoor Advertising (OOH) celebrating the birthdays of K-POP idols. During the visit, we noticed an OOH Advertising for Stray Kids' Changbin's birthday event still on display.

d'Alba also placed an OOH Advertising above the entrance to the adjacent shopping center, creating a seamless and repetitive brand presence. This strategic positioning led to a gradual increase in brand awareness and affinity.

Additionally, it piqued the curiosity of passersby, encouraging them to visit the nearby Olive Young store to experience the brand firsthand and make purchases.

#MyeongdongLandmark #PhotoSpot #MyeongdongShinsegaeDepartmentStore #ChristmasHotPlace

When people think of Myeongdong, the first thing that often comes to mind is the festive Christmas season at Shinsegae Department Store—doesn't it evoke the same for you?

The Shinsegae Department Store Main Branch Billboard is a prominent landmark in Myeongdong, strategically positioned along the bustling streets. Each year, especially during festive seasons like Christmas, the Digital Billboard (DOOH) becomes even more striking, reinforcing its iconic status.

This year, its expansive Media Facade will feature new commercial ads, elevating its visibility and importance in the heart of Myeongdong.

With Myeongdong now designated as the Secondary OOH Advertising Free Display Zone, OHBRWON, No.1 OOH Advertising Agency in Korea, are excited to share more examples of our creative campaigns in this evolving OOH Advertising landscape. Stay tuned for next month's update!

Work with OHBROWN?

Please contact OHBROWN!

Work with
OHBROWN?