OHBROWN WEBZINE
A New Face to Light Up Seoul's Major Downtown Areas: New OOH Outdoor Advertising Media in Q1 2025
Period
2025. 04.
The final part of this webzine blog from OHBROWN, the top leading Korean OOH advertising company, features newly launched Outdoor Advertising OOH media in Seoul during the first quarter of 2025.
From Gwanghwamun—recently designated as a second-phase Outdoor Advertisement Free Zone—to high-demand advertising hotspots like Samseong-dong and Sinsa-dong, a variety of new media platforms have emerged.
Some have already become hugely popular, while others show great potential for the future.
Let’s take a closer look at the standout Billboard Advertising OOH media personally curated in advance by the experts at OHBROWN, Korea’s No.1 Outdoor Advertising OOH company.
#GwanghwamunOutdoorAd #KoreanaHotelBillboard #GiantVerticalBillboard
Located at the heart of Gwanghwamun Intersection, the K-Vision billboard covering the exterior wall of the Koreana Hotel is one of the most eye-catching, large-scale Digital Billboards DOOH in downtown Seoul.
Gucci OOH Campaign at the Gwanghwamun Koreana Hotel
Originally a relatively “small” vertical digital billboard spanning about five floors of the building. However, in the first quarter of 2025, it was renewed into a vertical billboard that completely covers the side of the building across approximately 18 floors.
Thanks to this transformation, it now gives off a commanding presence throughout the Gwanghwamun area.
Chanel OOH Campaign at the Koreana Hotel K-Vision Billboard
Chanel OOH Campaign at the Gwanghwamun K-Vision Billboard
Located at the heart of Seoul where Sejong-daero and Jongno intersect, and boasting an impressive scale, The K-Vision Billboard (DOOH) offers strong visibility that captures the attention of both city dwellers and foreign tourists.
Situated in a traffic signal waiting zone, it also delivers excellent prolonged exposure.
April 2025, Chanel OOH Campaign on the Gwanghwamun K-Vision Billboard
Especially at night, the combination of vivid LED lighting and the vertical screen creates a striking visual, becoming a new element of Seoul’s nighttime cityscape.
In fact, leading global luxury brands are actively choosing the Gwanghwamun K-Vision billboard for their OOH marketing campaigns, and it is highly regarded for both its campaign exposure effectiveness and its positive impact on brand image.
#CoveringTheEntireCOEXMallWall #NewBillboardInSamseongdong #COEXOutdoorAd
New Outdoor Advertising OOH Media at COEX
Introducing the WONDER WALL billboard, a massive new LED display located at the heart of Starfield COEX Mall—Seoul’s most vibrant cultural complex and a landmark in the heart of Gangnam where many locals and tourists gather.
It’s situated at the entrance to Byeolmadang-gil in COEX Mall and along the main commuting corridor connected directly to Exit 7 of Bongeunsa Station and the ASEM Tower. The Byeolmadang-gil leads to the famous Starfield Library where almost every tourist go to take pictures for their social media.
This prime location ensures wide exposure, not only during peak commuting hours but also throughout weekends, capturing a broad audience.
Saint Laurent OOH Campaign on the New COEX WONDER WALL Billboard
Gucci OOH Campaign on the COEX Mall WONDER WALL
The Movie “Lobby” OOH Advertisement on the COEX WONDER WALL
Want to deliver your brand message in a stylish way within a multi-purpose space that combines shopping, culture, and business?
Consider the new COEX Mall billboard, WONDER WALL!
#NewlyRenovated #NewOutdoorAdInGangnam #GangnamBillboard
The final new media platform we’re introducing from Q1 2025 is the newly revamped K-Tower Billboard.
It’s back with a more sophisticated and striking look than ever.
OOH Advertisement on the Gangnam K-Tower Billboard
DOOH Advertisement on the Gangnam K-Tower Digital Billboard
Located near Sinsa Station, at the intersection where Dosan-daero meets Gangnam-daero, the K-Tower billboard sits along an 8-lane main road and right in front of a bus stop—ensuring high visibility to pedestrians, public transit users, and drivers alike.
Gangnam Digital LED Billboard
Gangnam Vertical Digital Billboard