OHBROWN WEBZINE
Part 3. – Transformation of Underground Parking Lot in Shopping Mall – Starfield Hanam Underground Parking Lot
Period
2022. 08.
If someone asks where the best place is to pass the muggy weather in August?
Yongridang-gil, which is nearby Samgakji Station, is also good place to spend. But the first thing that comes to mind is the shopping mall where people can enjoy and shop in a cool place.

Starfield Hanam Appearance (Source: Shinsegae Group)

Starfield Hanam inside (Source: Yonhap News)
Hanam Starfield was the top destination for Kakao Map Mobility on each of the recent holidays, including Children's Day in May and local elections in June.
(*Source: Newsis / 2022.07)
Starfield Hanam is close to Seoul, easily accessible by car, and has a large parking lot, which is why it is consistently visited by many people. It's also a very familiar place for OHBROWN (An OOH agency in Korea).
The Netflix movie "Seoul Vibe" released on Aug 26th
#NetflixOriginalMovie #AnticipatedMovie
OHBROWN who are responsible for Netflix Out of Home advertising worked variety of OOH for Netflix this summer.

Netflix Original Korean Movie, Seoul Vibe
Among them, OHBROWN did OOH Advertising at Starfield Hanam for the Netflix original movie, Seoul Vibe, which will be released in late August.
Since the movie is a car-chasing action drama, OHBROWN it would be a good idea to utilize the trademark skid mark of car action in the advertisement.

The Netflix movie” Seoul Vibe” OOH Advertising creative material
OHBROWN decided that Starfield Hanam, a popular destination during the August vacation season, was the best place to advertise “Seoul vibe” because of its high foot traffic and spacious parking lot.

Netflix “Seoul Vibe” OOH Advertising at Starfield Hanam

Netflix “Seoul Vibe” OOH Advertising at Starfield Hanam
